I’m a Brazilian-Portuguese product designer based in Barcelona, with over 8 years working on digital products.
Keep in mind: Process is rarely this tidy or linear. These cases are the "curated edit" for a quick scan. For a deeper dive, get in touch!
Branding & Visual Craft
From large-scale event activations to multi-channel visual systems. This is a selection of visual work from my most recent years in branding, before moving fully into Product Design — and a way of thinking that continues to shape how I design interfaces today.
My path as a product designer started about eight years ago at Submarino, an e-commerce brand within the Americanas Group. At a time when there wasn’t a dedicated UX team, I worked across Branding and Marketing while also helping shape the navigation and overall experience of both web and mobile apps. It was where I started bringing together my background in visual design with a growing interest in digital products.
After that, I joined FREENOW as a Product Designer, focusing on the driver experience. I worked across engagement, onboarding, and other key product journeys, including a redesign of the Loyalty Program and the document upload flow — helping reduce activation time from 3.4 to 0.7 days and rejection rates by 33%.
I then joined idealista, where I worked on home-search experiences across web and mobile, focusing on engagement features such as login incentives, saved searches, favorites, and push notifications.
Today, I’m a Senior Product Designer at Numa, where I focus on operational efficiency and the internal tools that help teams manage properties and guest interactions. I work end-to-end, from discovery and user research to prototyping and implementation, and increasingly design directly in code using VS Code and Claude to create high-fidelity, engineering-ready experiences.
Alongside product design, I’m also involved in Lumi, Numa’s digital concierge, helping shape its visual concept, storytelling, and tone of voice. It’s a nice way to bring my product and visual design worlds back together.
Outside of work, I’m still a pop culture enthusiast who keeps the graphic designer and artist in me alive. Over the years, I’ve done a bit of everything, from branding for events like Rock in Rio to designing a single cover for Britney Spears and Elton John. I’m always happy to chat about it over a good bottle of Strawberry Pepsi.
Numa
Senior Product Designer
idealista
Senior Product Designer
FREENOW
Product Designer
Submarino
Senior Branding Designer; Junior Product Designer
BTG Agência
Senior Art Director; Creative Lead
Reclame Aqui
Art Director