Branding & Visual Craft
A glimpse into selected visual work that continues to shape how I design today
This page brings together selected visual work from my most recent years working with branding, just before moving fully into Product Design. Rather than a complete career overview, it reflects a focused moment of my practice — where large-scale experiences, campaigns, and visual systems were part of my everyday work.
I’ve worked on visual systems for major events, where branding needs to live consistently across physical spaces, screens, motion, and live moments.
These projects demanded a strong sense of scale and spatial storytelling — thinking beyond the screen to design full, immersive experiences.
Submarino at Rock in Rio
This project was the largest event activation I worked on at Submarino. I led the visual direction for the brand’s presence at the festival, designing how the identity would translate into physical spaces, objects, motion, and digital communication. From booth visuals and illustrated posters to merchandise, temporary tattoos, and a 360° video experience, the work focused on building a visual narrative that felt playful, recognizable, and cohesive throughout the event.
Motion was a natural extension of my branding work. It allowed me to explore timing, transitions, and emotional beats — how a visual system moves, reacts, and tells a story over time. That way of thinking still influences how I design interactions and micro-behaviors in product today.
From seasonal campaigns to large commercial moments like Black Friday, I worked on key visuals built to scale across very different contexts — paid media, social, CRM, and more. Some of these campaigns included video work, developed under my creative direction.
Alongside my client work, I maintain an ongoing personal visual practice, exploring illustration, painting, and creative projects. This practice allows me to experiment freely with composition, color, and narrative — skills that feed back into how I approach design in product and branding alike. Examples include original artwork shared on my personal Instagram, as well as commissioned pieces such as cover art for Britney Spears and Elton John.
Follow more of my personal work on Instagram @vinnizone.
